It makes you look more professional and established.
Many more features are available than on social sites (for example instant playing music, full screen images etc).
It looks great having www.YourName.co.uk on your promotional items.
It’s just about you – no distracting links to other people’s profiles or band pages.
Getting ahead – few competing artists will have their own website.
Fan Retention – Fans will return to your website more than a Facebook Page or Twitter Profile if it’s a richer source of information.